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Applied research, papers, and specialist publications in artificial intelligence, digital systems, and process automation.

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AI Agent Engineering for Enterprise Process Automation

This applied research examines the role of AI agents in moving enterprise operations from rule-based automation to intelligent automation capable of understanding context, analyzing requests, interacting with systems, and executing governed workflows. It proposes a practical framework for Saudi organizations to manage requests,...

Monzer Ziyad 16 pages 2026-07-30

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Research Paper 16 pages

Generative AI for Advertising and Digital Media

This paper examines how generative AI can be integrated into the advertising-production cycle, from brief analysis and the generation of creative directions to copywriting, visual descripti...

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Research Paper 16 pages

Designing an Intelligent Enterprise Operating Platform

This study proposes an enterprise operating platform that brings requests, tasks, files, approvals, knowledge, and performance indicators into one environment, then adds an AI layer for re...

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